Some Of The Many Benefits Of A Website
1. Very Inexpensive and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that ...
Such as ...
2. Market Expansion
Business cards, display/classified ads, building/vehicle signs, radio/TV ads, are very beneficial locally, but when these media ads are published with your website URL, then you benefit from the super enhanced and extended publishing capabilities of the website. ( see USES page )
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
3. 24-7 365
Brick and morter business is serving customers daily approx 8 hours. Providing it is not storming rain or blizzard, or holliday. The personal or business website is serving around the clock, all week, all year all weather.
4. Offers Convenience and Enhancement
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Your webpages can provide enhanced information via expanded text, audio, pictures and even video.
Imagine someone late at night seeing your newspaper classified ad with your included phone number URL, 1-_ _ _.com/_ _ _ - _ _ _ _ and surfing to your webpage to see the video of the puppies you have for sale.
Potential customers reading your ad, can visit your published website URL anytime day or night, storm or holiday.
Start your day with seeing orders received during the night.
5. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice and general interest content.
6. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing ... where your website visitors spread positive word-of-mouth about your business - your customers do your marketing! Email spreads like wild fire. You might sell to a customer 1000 miles away, who was informed via a local email.
7. Promote your Brick n Mortar Presence
Your website can show full contact information and a map to your location. The potential customer can print it out to guide them to your location.
Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is editible, you can change the content as you like.
8. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.
9. Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.